Industry: Electrical
Electrical marketing built for booked jobs — service calls to panel upgrades.
From a flickering light to a full service upgrade. We market to every job that matters.
The problem
One campaign can't sell a $200 service call and a $15k panel upgrade.
Electrical work spans a massive range — from a quick service call to a full panel upgrade, an EV charger install, or a backup generator. Most agencies run a single campaign, target a generic keyword, and wonder why margins are flat. The buyer for a flickering outlet is not the buyer for a 200-amp upgrade. We segment the play accordingly.
What you get
The electrical play.
- Separate campaigns for service calls, panel upgrades, EV chargers, and generators — each tuned to its buyer
- AI voice agent that qualifies job type on the call and routes to the right schedule
- EV charger and generator landing pages built for high-intent, high-ticket buyers
- Google LSA + paid search + local SEO play tuned to your service area
- Lead scoring that surfaces high-ticket jobs to your dispatcher first
- Call tracking by job type — service, upgrade, install — so dashboard reads revenue, not impressions
Why we know electrical
High-ticket margin is the prize.
Service calls keep the trucks moving, but panel upgrades, EV chargers, and generators are where the margin lives. We build the funnel so that high-ticket buyers get priority routing — to the dispatcher, to the estimator, to the calendar. We don't bury a $12k EV-charger lead in the same queue as a 30-minute outlet swap.
Electrical marketing FAQ
Questions electricians actually ask.
How it ties to ROI
Revenue per booked job.
We report on calls answered, leads captured, and revenue booked — broken out by job type, with average ticket and high-ticket close rate front and center. If a channel isn't earning, we kill it. If it's working, we double down.
Win the high-margin jobs.
Book a call. We'll audit your current marketing and call flow, and show you exactly where the booked-jobs money is leaking.