Industry: Roofing
Roofing marketing for the long sales cycle — and the storm-chase week.
Steady residential. Storm-season chaos. We run both plays.
The problem
Roofing has two seasons. Most agencies plan for one.
Roofing is a high-ticket, long-cycle sale. Then a hail event hits and the whole strategy flips overnight — speed wins, content trust matters, and door-knockers from out of state show up. Most agencies pick one strategy and stick to it. We adjust the play to your season, your service area, and what your phone is actually doing this week.
What you get
The roofing play.
- Storm-response campaign templates ready to spin up the day a hail or wind event hits your area
- Steady residential lead gen via SEO, paid search, and Facebook
- 24/7 AI voice agent + speed-to-lead automation — first contact within 60 seconds of inquiry
- Insurance-claim education content that builds trust before the inspection
- Financing-forward landing pages that lift conversion on high-ticket contracts
- Lead tracking from first touch to signed contract — so we know what actually closes
Why we know roofing
Speed to lead wins the contract.
The roofer who calls back within 60 seconds wins a disproportionate share of high-ticket contracts. Most shops don't — and most agencies don't solve for it. We pair speed-to-lead automation with an AI voice agent that books the inspection on the first contact, plus trust-building content that pre-sells the homeowner before the estimator shows up. Storm season or steady residential, the play stays sharp.
Roofing marketing FAQ
Questions roofers actually ask.
How it ties to ROI
Signed contracts. Average contract value. Win rate.
We don't report on impressions or lead volume in isolation. We report on inspections set, contracts signed, average contract value, and win rate from inspection to close. If a channel isn't closing, we kill it. If it's closing, we double down.
Win storm season and the steady months.
Book a call. We'll audit your current marketing and call flow, and show you exactly where the signed-contract money is leaking.